Rubelli Unveils New Showroom by Studio Indigo
Studio Indigo is pleased to present its recent collaboration with the iconic Italian Fabric House, Rubelli. Their London showroom, located in the Chelsea Design Centre, has been given a full refurbishment for their launch of their 2020 Collection.
The Venice company Rubelli is well known for their rich culture of aesthetics, opulent range of textiles and handmade fabrics using traditional and sophisticated techniques. Consulting with London-based architects and designers Studio Indigo, Rubelli briefed them with the task of refreshing the showroom and creating larger office spaces for their staff within the confines of the existing interior architecture.
The aim was to create larger areas with the ability to display their large fabric collections, furniture and lighting in a mood that is harmonious with the Rubelli brand. Studio Indigo began by rationalising the layout and creating ‘room-sets’ within the 2,300 sq ft space, giving the furniture and fabrics a sense of place. By adding large and dramatic fabric banners, zoning and visual divisions were created within the space providing opportunities to display large lengths of fabrics, inspiring clients and aiding customers in better understanding the textiles and patterns.
The mixture of heritage fabrics and modern furniture within a backdrop of strong patterns and a subtle romantic colour palette allows their textiles to really sing. The new showroom also beautifully displays their additional collections of lighting by Charles Paris and furniture from Donghia upholstered in Rubelli’s latest collaboration with Peter Marino.
Melissa Hamilton, Interior Design Director of Studio Indigo says, “This was an exciting opportunity to raid the beautiful heritage fabric collections and bring them back to life by presenting them in combination with the contemporary furnishings. Rubelli understands beauty, it’s in their DNA, and our collaboration with them has been a thoroughly enjoyable experience from beginning to end”
The 4-month project was a fast turnaround, beginning in September 2019 and being completed in January 2020, just in time for the Fabric Launch in February by CEO Nicolo Favaretto Rubelli and Managing Director Vivienne Griffin.